The Nordeus Foundation was founded in early April 2021. The formation of the organization and the gathering of a team that will be fully dedicated to supporting the education of children and youth in Serbia comes as the culmination of Nordeus’ decade of support for its community.

As the company grew and matured, so did its contribution. Since its founding, Nordeus has been investing in projects to support children in the early stages of life so that every child has a better start in life and a chance to reach their full potential. Some of these projects are:

The Battle for Babies campaign, through which neonatal wards throughout Serbia were equipped with the necessary equipment for the complete care of newborn babies.

UNICEF Serbia’s “Best Start for Every Child” project, through which development counseling centers in health centers have been opened with the aim of early assessment and encouraging different skills in children and supporting parents so that they can best help their children.

Cooperation with UNICEF Serbia on creating a Halobeba mobile application that helps parents with the most important issues and concerns in the earliest stages of their children’s development. The application represents the modernization of the Halo Baby telephone service, which makes this large base of knowledge and experience more accessible to parents throughout Serbia. It has recently been further improved, and launched under the name Bebbo in 11 countries and territories, in 19 language variants.

In addition to large projects, the company and its employees have carried out numerous support actions – from financial, donor, sports to educational. Many initiatives come from people who want to contribute to solving problems or be an inspiration to others in order to achieve as much as possible together. Nordeus has invested more than a million dollars over the past 10 years to support the youngest and their parents.

In order for us as a society to have the best possible chances for success, it is important to support the progress of the ecosystem that will be able to welcome young people in the future and keep them in our country.

In 2017, with the strategic goal of developing a strong and globally competitive digital economy, as well as supporting new generations in preparation for the 4th Industrial Revolution, Nordeus was one of the founders of the Digital Serbia Initiative (DSI). Today, this non-profit organization consists of a large number of member organizations and companies from various sectors relevant to the growth of our digital ecosystem. One of the key focuses is investing in formal and non-formal education.

Just a year later, along with seven other gaming companies, Nordeus founded the Serbian Association of the Video Game Industry (SGA), a non-profit organization focused on developing the national video game industry. The emphasis is not only on supporting members, but also on developing the talent and creativity of people from this sector, educational institutions and the ecosystem as a whole.

Both organizations were founded with the vision of improving the quality of life and work in Serbia, but also the impact on the development of interdisciplinary learning and algorithmic thinking in our educational system, through projects such as Master 4.0, the introduction of specialized IT departments in secondary schools and programming in primary schools.

On the shoulders of these results, partner networks, and with the desire to achieve even more for children, youth and our entire community, the Nordeus Foundation is coming as the logical next step. The founders of Nordeus also founded the Nordeus Foundation, blowing wind at its back by forming an independent team and an initial investment of 3 million dollars to support education in Serbia.


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Miloš Đuričanin

strategy and development

Since 2018, Miloš Đuričanin has been managing strategic initiatives in Nordeus aimed at improving formal and non-formal education, strengthening the gaming startup ecosystem and improving the business environment, with a special focus on strengthening the capacity of ecosystem organizations and professional communities. Since 2021, Miloš is also a member of the Board of the Serbian Association of Video Game Industry. Prior to Nordeus, Milos worked for more than 7 years in the Serbian Association of Managers, where he managed business development programs for the largest business organization in Serbia. At the Nordeus Foundation, he is in charge of developing an education support strategy.

Marija Beslać

communications and partnership

Marija joined Nordeus in early 2015 to lead communications, brand development and corporate responsibility. She has more than 15 years of experience in communications in various fields – from education, FMCG, and most of all the IT sector. It is a great pleasure for her to share her knowledge and experience through education, trainings and mentorships. During her undergraduate studies, she was the first PR manager at the University of Belgrade. After that, the love for communications and brand development continues in both agencies and companies. After 7 years spent at Telenor, she moved to Nordeus with great motivation to support children and young people, from the position of one of the industries of the future. At the Nordeus Foundation, she is in charge of communications and partnerships.

Miloš Paunović

program and projects

Miloš’s career began in the auditing sector at PwC, where he first met the business world. After that, in 2014, with two friends, he founded the organization for support of young entrepreneurs Razlivalište. At the beginning of 2016, he became part of the communications team at Erste Bank, where he dealt with corporate social responsibility and digital channels. Since 2018, he has been a part of Nordeus in the role of an expert for socially responsible business, where he was in charge of planning and implementing various initiatives to support the community. He considers himself a social innovator with a mission to help individuals, companies and organizations invest in a meaningful way in the communities of which they are a part. He has extensive knowledge in the field of CSR, communication, gaming and social entrepreneurship. He has a specific combination of expertise in the field of making influence from the corporate and non-governmental sector, which gives him the opportunity to take the best from both worlds. In the Nordeus Foundation he takes care of the operational aspects of community-based programs and projects.

Sandra tanacković

operations and communication

After completing her BA and MA in English language and literature at the Faculty of Philology, University of Belgrade, Sandra started her career as a freelance translator and English language teacher and then soon after that continued her journey in Nordeus, where she handled employee operations and experience, event and project management and internal communication for almost ten years, out of which five final ones she was an executive assistant to co-founders of Nordeus. At the Nordeus Foundation she is in charge of operations and communications. She is passionate about languages, writing and communications. She is happiest when she has the opportunity to learn something new and she sees the Foundation as an opportunity to bring that happiness closer to new generations through new educational experiences.